Helping to “light up” outlet inventory, much of which isn’t already available online.Actively finding ways to move customers from SPO into a brand’s own ecosystems and.Leveraging Simon’s physical presence to offer fulfillment options and experiences that online pure-plays can’t.Robust data collaboration to make the partnership mutually beneficial.Making brands the heroes of the experience and giving them more control over their presence and how it’s marketed.A mission to disrupt the world of value shopping by bringing the historically under-indexed off-price category online.We get to think of solutions that help the brands and help the consumer in so many different ways that haven’t been done.” “SPO is an open sandbox, so much of the stuff we’re doing is blue water. “I’ve done four marketplaces before I wasn’t to go do another one, but SPO offered the opportunity to do all the things you could never do being a pure-play online retailer because of the Simon side of things,” said Grover. Buy.com was acquired by Japanese marketplace juggernaut Rakuten in 2010 Grover ran that company’s North American business for several years before joining a private equity firm that bought fashion site, which he helped turn into a marketplace and then operated. In the early 2000s he was President and CEO of Buy.com, which he shifted from a primarily first-party platform to a marketplace that eventually became the third-largest in the U.S., after Amazon and eBay. Grover would know - he’s spent the last 20 years helping build some of the biggest marketplaces in the U.S., starting from a time when the model was much less common. It’s a very symbiotic relationship that no other marketplace does today, not a single one.” The brands are able to drive sales, move the inventory and introduce into full-price because the brand to market to them directly. And because we’re marketing to a different consumer, we open up our customers to their brands. “I’ve had a couple of brand CEOs literally say this is the most perfect thing for them because they can remove that product off their site, or not even have their own online outlet, because they’ve seen their consumer move downward and not move back up. “ We share a lot of the data and we move consumers into their full-price environment,” explained Grover.
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